Start

We’re taught that serious success requires a serious bet; Quit the job, raise the money, commit the plan. It’s the wrong lesson, and it keeps capable people standing still. Start makes the opposite case. The small project; the tool, the newsletter, the experiment, the ten conversations has a downside of a few weekends and an upside with no ceiling.

Across five parts, the book moves from the psychology of beginning to the mechanics of multiplication, drawing on real stories from figures as varied as the Wright brothers, Dolly Parton, Muhammad Yunus and Rick Rubin. Mid-career, with your judgment and network, is the best time to start small, not the worst.